Media FAQ

  • What is Momseze?

    Momseze is a support and education service that connects parents immediately via video, voice and text with nurses, international board certified lactation consultants and other newborn experts 24/7.

  • How does it work?

    Users simply launch the Momseze app (available for download on an iphone in iTunes or an Android in Google Play) and press Connect Now to immediately talk with a consultant via video chat, voice only or text, directly through the app.

  • Who are your consultants and what kind of training do they receive?

    We work with over 50 highly trained nurses, international board certified lactation consultants, registered dietitians and newborn experts located all over the country. Our nurses have worked in the NICU, labor and delivery, ER and pediatrics. Our newborn experts include in-hospital lactation consultants, doulas, registered dietitians and perinatal educators.

  • Does it work with Android phones?

    Yes, Momseze works with Apple and Android devices.

  • How much does it cost?

    Momseze is available as either a pay as you go or appointment based service with visits starting at $39.99 for a 25-minute session, $59.99 for 50 minutes, $129 for a one month subscription which includes unlimited visits or $249 for a 3 month subscription which also includes unlimited visits. If you are an employer, please contact us for pricing.  

  • Why would someone need this paid service when so often they are able to receive support through their insurance and the hospital where they delivered?

    Only a very small percentage of health insurance plans cover new parent support and lactation consultants as part of a person’s regular benefits. And for those that do, it’s easy to submit receipts for reimbursement of the Momseze service.

  • How many women need/consult a lactation consultant after giving birth?

    More than 4M babies are born in the US each year. More than 80% of these babies’ mothers start out wanting to breastfeed for at least six months, but the majority fail, perhaps partly because there are only 3.5 certified lactation consultants per 1000 live births. Also, there are many barriers to receiving support when it’s needed – which is often in the middle of the night in a suddenly urgent and stressful situation for new moms.

  • What if someone does not feel comfortable using video chat?

    Momseze offers access to our consultants via any method that a user prefers – including video chat, voice only, or text.

  • Besides new parent support, are there other mom/baby services available on-demand through the Momseze app?

    Momseze provides parents with prenatal and postpartum support and education including feeding (i.e., breast and bottle), newborn care, fussiness, baby blues, self care and going back to work. We also offer nutrition counseling including but not limited to: introducing solids to baby, creating a healthy diet for your newborn, introducing foods to a baby with allergies to a select number of clients. We plan to also offer sleep counseling.

  • Who are the founders and what’s their track record in this space?

    Momseze was started by co-founders Patrick Lashinsky and Shana Lawlor. See bios below for details on their backgrounds.

Shana Lawlor

The founder of two startups and a global import/export business, Lawlor previously worked in healthcare and IT at Booz Allen Hamilton, Arthur Andersen & PricewaterhouseCoopers, where clients included ExpressScripts, Food and Drug Administration, British Petroleum and Toyota. She’s been named one of the “Top 40 Power Women in DC Tech 2014,” and to the Mindshare Class of 2015, along with serving as the founder and organizer of Arlington Small Business Day, 2011-2015.

Patrick Lashinsky

Lashinsky is the former CEO of Curb (previously Taxi Magic, which was sold in 2015), former CEO of Zip Realty (went public) and inventor of General Mills product Gogurt. Named a SmartMoney Magazine “Power 30,” and to Deloitte Technology’s “Fast 500” in 2006, 2007, and 2008, Lashinsky also received the prestigious Ernst and Young Entrepreneur Award. He has been a regular guest on ABC, CNN, CNBC, Fox and WSJ among others.

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